“Vom Hof ins Regal” is a long-form YouTube format that showcases the regional roots and local producers behind EDEKA supermarkets, telling the story of how products make their way to the shelf.
For this project for EDEKA, I worked as cinematographer on set and handled the post-production. While the agency scripted the concept and directed on set, I focused on capturing authentic visuals. The goal was to highlight the regional character of EDEKA’s products and create a natural, documentary-style look that supports the story.
