"Vom Hof ins Regal" is a long-form YouTube format that follows EDEKA's regional producers and tells the story of how their products end up on the shelf. Each episode goes back to where the food actually comes from, before it becomes a brand on a label.
Camera on set and full post-production. The agency scripted and directed the format. The visual approach stayed documentary-style: natural light, observational pacing, letting the producers and their environments carry the story without staging it.
