SMART X JESSIE J

"Change of Perspectives" is smart's global brand campaign for 2026, built around the launch of the all-new smart #5. The film announces the partnership between Jessie J and smart and sets the visual tone for the chapter that follows across all later assets.

Edit and color grading on the global launch film, working with Optimist Inc. on the producing side and PXL-GALAXIE on postproduction. Tight back-and-forth from raw footage through to final delivery, keeping the look consistent with the way the campaign was supposed to feel across the rollout.