“Change of Perspectives” is Smart’s global brand campaign for 2026, built around the idea of challenging conventions and embracing new ways of thinking. The campaign introduces a fresh chapter for the brand, combining innovation, creativity, and bold storytelling to inspire a new perspective on mobility and to showcase the new "Smart #5".
Editing for the global launch film announcing the partnership between Jessie J and Smart as part of the “Change of Perspectives” campaign. The film marks the beginning of Smart’s 2026 brand initiative, with Jessie J and the all-new Smart #5.
Credits
Category: Edit, Colorgrading
Brand: smart
Producing Agency: Optimist Inc.
Postproduction Agency: PXL-GALAXIE