The opening of Westfield Hamburg-Überseequartier was the largest new retail launch in Hamburg in 2025. Three days of live activations in HafenCity, bringing together brands, entertainment, and thousands of visitors across a continuous opening weekend.
Live editing on-site across all three days, with Jung von Matt on agency lead and Polymorph Media on production. Multiple camera feeds plus drone footage cut into both landscape and portrait films, delivered within 24 hours per day so they could go online while the event was still running.
